1. Is your website responsive?
Your website needs to be responsive (especially is you are depending on Google to rank your site so customers can find you when searching online for your product/services). The word ‘responsive’ refers to a websites ability to adjust itself to be viewed on all the new devices such as ipads and mobiles. None of us like change and keeping pace with changes in I.T. is one big headache but as a business owner you need to make a decision.. move with it or shut down and save your time, money and energy.
2. Are you communicating fast – customer has no time to think
Impatience is now more common than ever. With the overload in information, the website that helps a customer identify the benefit of your product and see themself confidently using it more quickly… are the most successful. Get to the point fast and arrange information so it is easy to process. Don’t expect customers to wade through website and text heavy pages to find what they want… they are already leaving! Yes, there is a type of customer we term ‘green’, they look for detail and might explore further but don’t leave your business to chance! It helps to understand ‘What am I selling?‘
PAST: Having a list of all the products available was actually a great success.
2015+: The goal must be to identify the problem they are coming to you with and help them quickly see where the product is!
3. People now think with their eyes
Images are now king! However if you are investing in SEO and hoping for Google ranking success then of course you must have text also. Be creative, think before you waste time building your site or making changes… impatience will cost you dearly! This is where your website theme can help you. Modern themes create functions that help you do this (we recommend Enfold). For example, I use the image to sell the benefit and then use text on the hover over captions. Once a customer is actually on your site focus on what do you need to do to excite them, give them confidence and make it as simple and fast as possible.
Here is an example of what worked before, however more recently we have now CONDENSED information and used images to take account of how a customer might experience the information on an ipad or more importantly, a smartphone.