Selling a feeling comes first, then comes more information
Stay on mission
Selling is something we are all gifted at and do naturally. Somehow though, in the process of running a business online a disconnection happens. Perhaps, due to the fact that we have so many “page” options we love to fill them! It is easy to sense that because we are not present as we would be if we owned a shop on the high street, we feel the need to keep talking online. We all too often share more and more (possibly irrelevant) information because we don’t have feed back the way we would if the person was in front of us. Why do we think that our C.V. is important… when was the last time you needed to read about the owner of a shop?
Make sure customers see these 3 things fast…
This is what I have… this is what it can do for you… this is how you get it!