Keeping customers aware of what they can buy!
Add more products & set settings
Now you can go ahead and duplicate the process to add more products to your slider (the gallery above shows a snapshot of the slider included on this page so you can see the settings). You can also move your products around in the content slider by dragging them up or down.
Add your slider in smart places
Once you have finished and are happy with your slider, it is smart to save it to your “Templates” so you can add it to the bottom of any page/post or anywhere you might want it.
Saving the slider (or any element as a template)
- Click on the symbol to the furthest left of the element you want to use again (you can do this for any section where you see this symbol).
- If you want to copy it in any page/post, you open the page, click on “Templates” at the top just to the left of the blue “Opdater” button and click on the item you want to copy in (in my case it is “bottom content slider”. Once you have clicked, the item it will automatically be added to the page as the last item on the page. Then you can simply drag it to where you want it (and of course add/delete/change items if you wish – this will not effect the original template version). If you do change the slider and want it as another version in your templates simple ’save’ it as you did the first one but of course name it to help you remember what it was for.
Test slider and links before you save as template!
Ideas for sliders
1. Define a problem such as “Depression” and then add every link relative to that problem which calls a customer to buy… course, book, article, video etc. Think about “painful experiences” in a person’s life because they will qualify their self instantly without having to read on to decide “Is this something for me?”.
2. Keep framing your products/ services in different ways to be attractive to more customers. Look at your products and decide what “problem/feeling” they resolve then use the problem as the selling point. People approach solutions from different places whether that be age group, interests, words they might be looking for in their search. Using the example below on TomStern.dk, all the products are included in two sliders but they are included as both a single product and in categories that may appeal to a customer quicker.
3. Change the images to attract different markets. Some people may not qualify themselves because of the images you use… for example a business person may not see themselves in your images. You could have the same slider on one page focusing all images to the “business world”, another slider using images to appeal to the “housewife”, another using images for “young trendies”!
(Free images: www.pixabay.com – Purchased images: great prices www.123rf.com).